The Cheesiest

Kraft Macaroni and Cheese You know you love it.

Do you really?

Last March 2 bloggers from North Carolina started the fight against the yellow food dye in the popular childhood staple: Kraft Macaroni and Cheese.  Lisa Leake and Vani Hari started a petition last march that confronted Kraft about their potentially dangerous yellow food dye that they use in one of their most most popular children-targeted foods. Since then the two have petitioned and attained over 348,000 signatures in support of their fight against the dye. (here is a link to Hari’s blog, it is a pretty interesting read. http://foodbabe.com/)

What’s with the dye?

The pair of mothers began their efforts when they learned of food dye being associated to hyperactivity, allergies, migraines, and possible cancer. All things that we do NOT want to happen to our kids, right?

A packet of Kraft Macaroni and Cheese Original...
A packet of Kraft Macaroni and Cheese Original Cheese Sauce Mix. (Photo credit: Wikipedia)

The dyes that Kraft uses are man-made products derived from petroleum (aka crude oil aka fossil fuel).

The dyes (yellow 5 and 6) add nothing but color to the cheesy goodness kids love. That’s right, it is all aesthetics, nothing to do with taste.

United Kingdom: Dye Free Zone

Other countries, not currently including the US, have much stricter guidelines in regards to food dyes. Some even require that a warning label be put on the food product in order to warn customers.  Due to these stricter regulations Kraft has made a dye-free Macaroni and Cheese product that is sold in the United Kingdom.

Fast Forward To The Present

On October 31, 2013 the fight against the food dyes ended. After being targeted to change their ways, Kraft Mac and Cheese finally confirmed that they will be taking the  yellow-colors out of as many as three of their kid-friendly boxes.

This is a start. Are they making progress; yes. Is there more that can be done; no doubt. How about shooting for all dye-free?

This is a positive step in the right direction. While they have not taken the dye out of all of their products (boo) we can at least be happy about the progress. However, the fight is not over.

What do you think about this article? Do you think they will ever take the dye out of all of their products. Do you think we will ever have as strict of rules regarding regulation of dyes as other countries such as the United Kingdom?





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